Hi, I’m Alexa. I grew up in Santa Cruz, CA, and spent a lot of my childhood immersed in theater—a passion that has stuck with me in unexpected ways. Now, you’ll most likely find me at the movies (shoutout to AMC A-Listers), often enjoying films that others might call “bad” but I find endlessly entertaining.

Beyond the big screen, I love exploring new coffee shops, traveling, and spending time with my dog, Bruno. One of my favorite destinations so far has been Manuel Antonio, Costa Rica, where I got up close with the incredible wildlife (though I did have a Capuchin monkey steal a coconut from me during a mangrove tour).

I have a deep passion for the entertainment and lifestyle industries and often find myself subconsciously dissecting marketing campaigns without even realizing it. My love for branding and strategy led me to earn my Bachelor of Science in Business Administration, Marketing from California State University, Los Angeles (CSULA). Now, I’m furthering my expertise by pursuing a Master’s in Public Relations and Advertising at the University of Southern California (USC).