Yahoo is reintroducing itself to a new generation with a bold rebrand that blends its iconic legacy with the energy of today’s digital culture. Tapping into early 2000s nostalgia, the campaign brings back fan-favorite elements like Yahoo! Avatars and a refreshed, personalized homepage, while updating the look and feel to match modern aesthetics. The new homepage is designed to feel more engaging and customizable to the individual — think dynamic widgets where users can add sections like trending news, viral videos, curated playlists, and more, creating a homepage that feels truly personal. Through a mix of out-of-home advertising, social media activations, influencer collaborations, and immersive pop-up experiences like the Yahoo! Café, the campaign aims to reposition Yahoo as not just a platform for news and search, but as a cultural hub for discovery, creativity, and connection. Targeted toward Gen Z and Millennials who crave both nostalgia and innovation, the campaign highlights Yahoo’s past while proving it still has a place in the future of the internet.
*This is a class project for PR524 and I have no actual affiliation with Yahoo. *All avatar mockups were created using generative AI